n this episode of The Profit Cleaners Podcast, Brandon Schoen presents an in-depth look at the first-year journey of Jason, a dedicated Profit Cleaners student building a premium residential cleaning business in Grand Rapids, Michigan.

This episode outlines the strategic decisions, investments, challenges, and milestones that defined Jason’s first twelve months—from securing an office space and branding company vehicles, to hiring his first team based on core values, refining training systems, and steadily increasing revenue through a premium client experience.

You will gain insight into the realities of early-stage growth: navigating quality issues, reinforcing systems, managing staff, handling recleans, raising prices with confidence, and maintaining momentum despite personal challenges and operational setbacks. Jason’s story demonstrates how structure, consistency, and a long-term mindset can transform the trajectory of a new cleaning business.

Whether you are launching your first team or stabilizing operations, this episode provides a practical, transparent look at what sustainable growth truly looks like in year one.

If you’re ready to streamline your systems, elevate your quality, and grow a premium cleaning brand with proven strategies, visit ProfitCleaners.com/masterclass  to join the Mastermind before enrollment closes. 

Highlights:

• (00:44 ) Jason went all-in from day one, securing a lease, updating the office, and installing full laundry equipment.
• (06:49 ) Hiring based on core values helped him build a strong, dependable first team.
• (08:16 ) Review cleans helped him build early trust and momentum.
• (08:55 ) His revenue grew steadily each month: $2K → $6K → $9K → $12K.
• (09:52 ) Branded cars became effective marketing tools and helped attract new hires.
• (11:43 ) Recleans and client turnover became learning opportunities to improve quality.
• (12:58 ) Adding an on-call helper increased flexibility and support for the team.
• (15:30 ) Early quality issues and limited experience were solved through continual training.
• (16:12 ) A $300 customer acquisition cost made sense due to strong recurring revenue.
• (19:01 ) Jason identified key man risk and started planning to build teams that run the business.
• (20:47 ) His next steps include filling Team 1, launching Team 2, and resuming growth after a short pause.

Links/Resources Mentioned:

• Profit Cleaners Website 
• Watch the FREE Masterclass: https://profitcleaners.com/masterclass)
• Join the FREE Facebook community: https://www.facebook.com/groups/profitcleaners/