Inside iHeartMedia Casting: Macha Kane on Booking, Demos, and Authenticity
Update: 2025-07-31
Description
(VIDEO PODCAST) In this episode, we get into it with Macha Kane, commercial producer at iHeart and resident casting czar. From her voiceover origin story (teen pipe dream to anatomy trivia champ ) to her current high-speed casting life, Macha spills all the behind-the-scenes tea.
- How casting works at iHeart (hint: it’s fast, furious, and 80% booked off demos).
- What makes her click “YES” on a VO talent—and what makes her click delete.
- Her biggest turn-offs in auditions (spoiler: announcer-y reads, slates when she asked for no slates, and files named like female/male).
- Why “sound” outperforms “age,” and how Gen Z speaks in a whole different melody
- How she keeps her creative ears fresh
Plus, we chat about AI (ugh), VO trends, and why you should always name your file like your future in VO depends on it…because it kind of does.
Sign up for our show takeaways, resources, and drink recipes before episodes air here: https://www.speechlessvo.com/
RESOURCES mentioned in this episode:
CONTACT INFO:
- Podcast Home
- Website
- YouTube
- Instagram
- Email: SpeechlessVO@gmail.com
PRODUCTION CREDITS:
- Music: Rick Wilson
- Editing: Hamza Latif
- Written and Produced by Kim Wilson and Natasha Marchewka
- Production Assistant: Carolyn Robson
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