Embark on an insightful journey with Michael Perlish as he introduces the visionary Raoul Shah, founder and joint CEO of Exposure. Raoul is renowned for his expertise in aligning brands with cultural movements, and in this episode, he shares invaluable insights into the intricate world of negotiations in the creative world. Explore the art of forging enduring partnerships, navigating diverse negotiations in establishing a global enterprise and understand the pivotal role of trust in client relationships. Raoul Shah reflects on the constant negotiation inherent in building a global business, covering everything from proposing expansion to managing logistics and risk. Gain valuable insights into the negotiation journey, where seeking support, counsel, endorsement and provocation play crucial roles in fostering collective growth and cultural impact. Join us in this engaging conversation as Raoul offers wisdom and perspective on the dynamic intersection of brands, culture and negotiation.