In this episode, host Jeff Hannah interviews digital genius, Mazi Farzam, CEO of Inhance Digital, an agency based in Los Angeles, California. Mazi is focused on the intersection of science, technology, and storytelling. Under his leadership, Inhance has built a global reputation for content generation, user experience creation, visual effects, and immersive storytelling. Inhance works across a wide range of industries where their work finds application in museums, trade shows, executive briefing centers, and other types of experiences.

Mazi is from the Middle East, but is an American now, having worked and traveled extensively around the world. He has a fantastic understanding of cultural differences and how those impact business, interpersonal relationships, and the design of experiences. He is passionate about technology, experiences, and entertainment.

Jeff and Mazi talk about how culture plays into design of interactives and storytelling. They take a deeper look at the differences between basic translation and localization. Mazi stresses the importance of having locals to help craft the story – understanding the connotations of the local language, colloquialisms, and sensitivities to various topics and issues. He explains how most of their projects are designed to be used across a spectrum of different cultures.

Mazi talks how the most effective experiences are those in which the digital and interactive elements are seamlessly integrated into the physical architectural spaces; some refer to this as phygital. Both elements are critically important. But they need to be fully understood, appreciated, and designed together to achieve this level of integration.   

Looking into the future, Mazi talks about how the metaverse will change the way we go about our daily lives. He talks about how the technology itself may become more transparent in some ways: more integrated into everything but less obviously visible. He indicates that we are just on the precipice of an exciting new era in technology – one which has the potential to improve humanity in ways that we have yet to see. This could help us build a better world – improving communications, awareness, healthcare, and the environment, just to name a few!

Jeff asks Mazi about what makes Inhance truly unique in their work, as they have achieved an outstanding reputation in the past twenty-plus years. He notes that being in Hollywood helps them to attract some of the best talent in this world. Many of their team members work in feature films, visual effects (VFX), and as AAA game developers. They are distinctly client focused, nimble, and fast in their development.  

Inhance Digital is an award-winning interactive agency that helps tell complex stories. Their services span content generation, visual effects, physical brand activation/immersive experiences, and virtual brand exhibits and events. Inhance is at the forefront of delivering custom, cutting-edge interactive experiences for both in-person brand activations as well as virtual and online customer engagement.

This interview was recorded live at EXHIBITORLIVE in Las Vegas, Nevada with host Jeff Hannah.

LinkedIn: https://www.linkedin.com/in/maziar-farzam-2695718/

Website: https://www.inhance.com/

www.globalexhibitor.com