Inside the Playbook: Nic D on The Lie About Touring Every Artist Believes
Description
What if walking away from touring wasn’t a step back, but the smartest move an artist could make?
In this conversation, Nic D opens up about why he turned down major touring opportunities to focus on family, balance, and ownership. Despite the potential for fame and fast money, he chose freedom over burnout, and built one of the most successful independent artist careers in the process.
We dive into the financial reality behind touring, the myth of “you have to be everywhere,” and how streaming revenue and smart systems gave him more control than any tour could. Nic also shares how private strategy sessions and creative consistency helped him build community without sacrificing his peace.
This isn’t about rejecting success. It’s about redefining it.
Topics include:
Why Nic D chooses not to tour
Balancing family, fulfillment, and music
The mental and financial cost of touring
How streaming and ownership changed the game
The new definition of success for artists
For every artist, manager, or creative chasing longevity, this one’s a reminder that the real win is balance.
Simply put, a conversation like this doesn't come cheap.
Listen to the full episode here -
Spotify:
https://open.spotify.com/episode/10DPIZCQj0y3LYNTYgo3Yy?si=etxiAgH1TJOVZRCaJjeQ-g
Watch the Episodes On Youtube: https://www.youtube.com/@managersplaybook
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