Insights, Forecasts & Trends from Digital Adspend H1 2025
Update: 2025-09-23
Description
Season 18 of The IAB UK Podcast kicks off with the latest Digital Adspend results. Host James Chandler is joined by Elizabeth Lane, IAB UK’s Head of Insight, and Jeff Youssef, Partner at Oliver Wyman, to unpack the findings from the first half of 2025. With Oliver Wyman newly on board as Adspend partner, this edition brings fresh depth to the UK’s most authoritative digital advertising study – including forecasts for the rest of this year and beyond. Expect data, analysis and industry context to help you navigate the months ahead. Members can access the full Digital Adspend H1 report at iabuk.com/adspend
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