As an evolving pathway that blends strategic vision with hands-on business leadership, 
Entrepreneurship Through Acquisition (ETA) is growing in popularity. For aspiring entrepreneurs, 
investors, and advisors alike, understanding the nuances of this field is critical to success. In this 
episode of the INSEAD ETA podcast, we speak with Dr. Gernot Eisinger, a leading voice in the ETA 
space and a founder of Afinum, an investment firm shaping succession situations for SMEs for more than 20 years. With a career that spans the chemicals industry, strategy consulting, and private 
equity, Dr. Eisinger offers a wealth of experience and insights into building businesses through 
acquisition. Dr. Eisinger delves into the qualities that differentiate successful searchers, emphasizing the importance of active listening, management skills, and a deep understanding of the seller's perspective. He sheds light on identifying ideal acquisition targets, navigating the complexities of the search phase, and attracting investor interest in an increasingly competitive market. This conversation also explores how ETA compares to traditional startup entrepreneurship, the critical role of networking, and the long-term value of strategic exit planning. For those curious about the potential of ETA, Dr. Eisinger presents it as a powerful avenue for entrepreneurial growth, rich with opportunities for those who dare to seize them. 

00:00 Introduction to Entrepreneurship Through Acquisition 
06:08 The Rise of Search Funds
11:57 Understanding the Seller's Perspective
17:56 The Evolving Landscape of Search Funds 
24:03 Attracting Investors as a Searcher 
30:22 Challenges in the ETA Landscape 
40:10 Strategizing for Exits