In this episode of Create Like the Greats, we delve into the secrets behind how Dialpad, generates an impressive 500,000 visits in organic traffic every month. Ross is joined by Chris Meabe, a Senior Content Specialist from Foundation Marketing, who shares invaluable insights on Dialpad's success. Ross and Chris explore the unique and special approach Dialpad uses to capture traffic and the innovative techniques that set them apart in the competitive landscape.

Key Insights

1. SEO and Programmatic SEO

Search Engine Optimization (SEO) revolves around identifying relevant keywords and understanding user search intent to improve visibility in search engine results. Dialpad leverages programmatic SEO, using technology to create landing pages and AI to write copy based on variable inputs. This scalable SEO engine, enhanced with a human touch, propels their rankings from the top 5 to number 1.

2. On-site Optimization and AB Testing

Dialpad optimizes its pages for conversions and sales by leveraging effective Calls to Action (CTAs). They employ AB testing, a real-time optimization technique, to continuously refine their strategies. By analyzing different variations of their landing pages, Dialpad improves conversions and drives substantial ROI for the business.

3. Programmatic SEO and Exploring Potential Industries

Chris and Ross discuss the potential of programmatic SEO across various industries. For instance, the real estate sector can use data from third-party sources to create targeted landing pages for potential homebuyers. Job listing sites can utilize data from platforms like Glassdoor to create hyper-localized listings. In the education industry, landing pages can target topics such as the best schools by state or province. The finance sector requires thorough research to ensure credibility when creating content related to investments and financial advice. They also explore many other industries, highlighting the endless possibilities of programmatic SEO.

4. STAT Tool

STAT is a powerful tool, especially when it comes to keeping track of queries and SEO performance. For those building large enterprise sites with hundreds of pages through programmatic SEO, STAT provides comprehensive monitoring of progress in the SERPs. This ensures that optimization efforts are effective and visibility remains high.

Resources 

• Dialpad’s Area Code SEO Moat: How to Rank for 50k Keywords -  https://foundationinc.co/lab/dialpad
  


• How Brands Can Use STAT To Thrive Amidst SERP Chaos - https://foundationinc.co/lab/stat-seo-serp/
  


• STAT Search Analytics - https://getstat.com/foundation-exclusive
  

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