In this episode of the Sneaker History Podcast, Robbie and Mike are joined by Eric "Shake" James, who discusses his latest adidas collaboration, the adistar Control 5. Shake shares his personal journey through cancer, the inspiration behind his sneaker designs, and the importance of community support. He emphasizes the need for open conversations about health and the impact of his nonprofit work through Jay's Academy, which focuses on empowering youth in Milwaukee. The episode highlights the intersection of sneaker culture, personal stories, and community engagement.

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Chapters

00:00 Introduction to the Sneaker History Podcast

02:59 Shake James and His adidas Collaboration

05:58 The Story Behind the Cranberry Shoe

09:04 Shake's Cancer Journey and Its Impact

11:57 Community Engagement and Jay's Academy

16:53 Partnership with Adidas and Future Plans

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