Instacart Drops AI Pricing Tool, Stock Dips
Update: 2025-12-22
Description
Instacarts stock dropped by 2.2% following the companys decision to shut down a controversial AI pricing tool and settle with the FTC for $60 million. The tool allowed retailers to charge different prices for the same item to different customers, leading to consumer backlash and an FTC investigation. The AI system personalized prices based on customer data, prompting Instacart to end the program. The stock dip comes amid increased competition from Amazon, which is expanding its same-day delivery for fresh groceries. Despite the move, investors view it as not a significant change for the business, as the stock has experienced larger swings in the past. An investment of $1,000 at Instacarts IPO in September 2023 would now be worth $1,337, showing some resilience despite the volatility.
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