We’re kicking off Season 4 with a closer look at Instacart, which has been the leader in grocery delivery services since its early start-up days. But after about 10 years in the market, their brand was feeling a bit stale. Or wilted. In 2022, they started to dangle a new logo and look and feel for customers to get excited about. But the path to get there wasn’t easy. In this episode, we go behind the scenes with Kevin Byrd, Executive Creative Director for Instacart and Daniel Renda, Senior Creative Director at Wolff Olins to find out whether they bit off more than they could chew.

To see the change of brand for yourself, visit achangeofbrand.com or follow us on Instagram @achangeofbrand.

Produced by Matchstic (matchstic.com / @matchstichouse), hosted by Blake Howard (@blakehoward), co-hosted by Tracy Clark, edited and scored by Landon Oseitutu, fact-checked by Jill Jeffries, written in part and produced by Brianna Belcher, and artwork by Rachel Jackson.