If you’ve ever felt guilty for not posting on Instagram every single day, this episode is your permission slip to let that go.

In this solo episode, I’m breaking down what actually moves the needle on Instagram in 2025—and surprise: it’s not posting daily. From building real relationships to creating a simple engagement routine that takes 15–30 minutes a day, I’m sharing the exact methods I use (and recommend to clients) to grow authentically—even during the weeks you skip posting.

Whether you’re a business owner managing your own social media or you’ve outsourced content but still want results, this episode is packed with actionable insights to help you feel less overwhelmed and more connected.

Episode Highlights:

• Why engagement > consistency when it comes to growth

• What Instagram engagement looks like now and how it impacts reach

• How to engage without feeling spammy or salesy

• Building a sustainable engagement habit (in 30 minutes or less!)

• The myth of "posting = presence" and what to do instead

• Easy tips for using Instagram Stories, polls, and comments to connect with your audience

• Why authentic engagement builds community and drives conversion

Instagram doesn’t have to feel icky. With intentional engagement and a human-first approach, you can grow your brand and connect with your audience without burning out.
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Resources & Links Mentioned:

• Join the 30-Day Instagram Challenge: Download the FREE Reels Challenge Calendar
• Work with me

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Connect with me:

Website - https://www.heidijschmidt.com/

Instagram - https://www.instagram.com/HeidiSchmidtCreative

Facebook - https://www.facebook.com/HeidiSchmidtCreative/

LinkedIn - https://www.linkedin.com/in/legallyheidi/

Email - Heidi@heidijschmidt.com