Interactive Email and Email Development with Megan Boshuyzen of Sinch
Description
In this episode, InboxArmy's Scott Cohen and Garin Hobbs welcome Megan Boshuyzen, Senior Email Developer at Sinch, to discuss the intricacies of email development in interactive email, AMP for Email, personalization, and more. The conversation covers the value of interactivity in email as well as the challenges of implementation. We also cover dark mode and all the complexity that it brings to email developers. Join us for this fantastic, lively conversation about evolving landscape of email development and its vital importance to email marketing.
07:05 - What's Possible with Interactive Email?
10:45 - Where's the Value with Interactive Email?
14:48 - Success Stories from Interactive Email
19:35 - Diving into AMP for Email
32:10 - What does Effective Personalization Look Like in 2024?
36:38 - The Intricacies of Dark Mode
45:42 - A Desire for Email Development Standards
United States
