This track outlines how businesses can optimise their visibility strategies to effectively integrate with AI search platforms, acknowledging the growing importance of AI in information discovery. It emphasises the need to structure content logically for AI models and build topical authority through valuable, research-backed content and active participation in online conversations. The piece also stresses the continued significance of technical SEO elements like structured data and site speed for AI crawlers, while advising on adapting to multimodal search formats like visual and voice search. Finally, it highlights the importance of monitoring AI responses to understand evolving search behaviour and the need to measure AI search success beyond traditional SEO metrics. Produced by Jason Suli Digital Marketing

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