Hacking the Human Mind - Book Preview: Pringles

How Heinz used precision and the pratfall effect to make its ketchup unforgettable

Interview: Nancy Harhut, author of Using Behavioral Science in Marketing, on the behavioral triggers that boost engagement

How Klarna uses present bias and temporal reframing to make shopping feel irresistible

Hacking the Human Mind - Book Preview: Häagen-Dazs

Interview: Uri Gneezy, author of Mixed Signals, on why misaligned incentives backfire

Hacking the Human Mind - Book Preview: Dyson

Interview: David Robson, author of The Expectation Effect, on how beliefs shape behavior

Interview: Patrick Fagan, author of Hooked, on the behavioral shortcuts that influence what we buy

Interview: Phil Graves, author of Consumerology, on the hidden flaws of market research

Interview: Rory Sutherland, author of Alchemy, on why irrational ideas work

Behavioral science for agencies: media planning

How Five Guys uses the illusion of effort to make their burgers taste even better

Interview: Steve Martin, author of Messengers, on the eight key traits of an effective messenger

How Oatly used the messenger effect to become the world's most successful milk alternative

Interview: Adam Ferrier author of The Advertising Effect on why you should stop listening to your customer

How Everlane have harnessed the principle of fairness to grow their brand

Interview with Ayelet Fishbach: Professor of Behavioral Science at the University of Chicago

How GEICO use the principle of concreteness to make memorable ads

Interview with Gareth Harvey: former professor of consumer psychology turned behavioral science consultant