Dan Trepanier has been involved with the online menswear world nearly since its inception.

And he's been a powerful player the entire time.

However, Dan wasn't content to just write about the importance of a man's appearance, he wanted to do something more.

So he created Articles of Style, and commerce menswear brand with a killer style and focus on everyday clothes for successful men.

In this episode Dan and I talk about his own style evolution from rural farmer, to athlete, to sartorialist; his take on the current state of menswear; and his views on how companies can do more than just make clothing.