Interview 77 – Tea-Fueled Innovation: Corey Maass on Crafting Pro-Grade Plugins and Conquering WP Challenges
Update: 2025-11-04
Description
00:07 A quarter after midnight and I’m watching the wall.
00:14 Sometimes I feel so uptight. I just can’t sleep at all.
00:20 Every day doing the same old thing. We’re losing time.
00:27 The weekend comes. We got to have some fun and rewind.
00:34 These are the days of thunder. We’re going to make time stand still. We
00:41 got to feel the hunger. Hanging over the edge just to taste the thrill.
00:55 I feel the rope tightening. choking off our air.
01:02 We need to grab some lightning. Friday’s almost here.
01:08 Caught in a web. We need to cut this thread. We’re hanging by.
01:15 Where is it said you have to be half dead to survive?
01:22 These are the days of thunder. We’re going to make time stand still. We
01:29 got to feel the hunger hanging over the edge just to taste the thrill.
01:50 These are the days of thunder. We’re going to make time stand still. We
01:57 got to feel the hunger. Hanging over the edge just to taste the thrill. These are
02:04 the days of thunder. But we’re going to make time stand
02:09 still. We got to feel the hunger. Hanging over the edge just to taste the
02:16 thrill.
02:22 These are the days of thunder.
02:34 There we go. All right, it is time.
02:40 Ladies and gentlemen, it is time for WordPress plugins A to Zed, not Z.
02:49 It’s interview 77 and we have Corey Moss from Gel Form talking about AI in
02:55 plug-in creation, marketing strategies, and the evolution of WordPress products and more. All coming up on
03:07 WordPress, the king of content management systems, powering the web with over 80,000 plugins to choose from.
03:14 How do you sort the junk from the gems? Welcome to WP Plugins A to Zed, where
03:20 we’ve been keeping the pulse of WordPress alive for over 16 incredible years. Join us every week for an
03:27 unrehearsed real talk breakdowns of the latest and greatest plugins, developer, and community member interviews. Some
03:34 weeks, Amber and I team up to dig in. Others, I’m flying solo, unpacking WordPress news, demoing a standout
03:42 plugin, or sharing tips to power up your site. No scripts, no fluff, just the
03:48 good stuff from A to Z. So, plug in and let’s get rolling.
03:54 Well, good morning, good afternoon, or good evening, wherever you happen to be out there in the globe today. Coming to you direct from the brewery overlooking
03:60 beautiful southern Vancouver Island. I’m John Ool and welcome to interview 77 on
04:06 WP Plugins A to Z where we dive deep into the world of WordPress with innovators who are public or pushing the
04:12 boundaries of what is possible. Today we’re thrilled to have Corey Moss from Gel Form, a full stack developer who’s
04:19 been crafting websites since the late 90s and specializing in advanced WordPress magic since 2012 with a
04:26 portfolio that includes premium plugins like JMA image for image optimization,
04:31 Kaban WP for admin task management, and the AI built post calendar for
04:37 effortless postchuling. Corey brings a startup mindset to solving real world problems for agencies, businesses, and
04:44 fellow developers. He’s built and sold two plug-in businesses, collaborated with big names like Optin Monster and
04:50 Post Status, and even weaves in his love for music and dad jokes along the way.
04:55 Join us as we explore AI and plug-in creation, marketing strategies, and the evolution of WordPress products fueled
05:01 by York Gold tea. Of course, let’s get into it. Welcome to the show, Corey. for
05:07 that. That’s my computer. I forgot to turn off my um my announcement.
05:13 Thank you very much. I seem to do that every show at least once. So,
00:14 Sometimes I feel so uptight. I just can’t sleep at all.
00:20 Every day doing the same old thing. We’re losing time.
00:27 The weekend comes. We got to have some fun and rewind.
00:34 These are the days of thunder. We’re going to make time stand still. We
00:41 got to feel the hunger. Hanging over the edge just to taste the thrill.
00:55 I feel the rope tightening. choking off our air.
01:02 We need to grab some lightning. Friday’s almost here.
01:08 Caught in a web. We need to cut this thread. We’re hanging by.
01:15 Where is it said you have to be half dead to survive?
01:22 These are the days of thunder. We’re going to make time stand still. We
01:29 got to feel the hunger hanging over the edge just to taste the thrill.
01:50 These are the days of thunder. We’re going to make time stand still. We
01:57 got to feel the hunger. Hanging over the edge just to taste the thrill. These are
02:04 the days of thunder. But we’re going to make time stand
02:09 still. We got to feel the hunger. Hanging over the edge just to taste the
02:16 thrill.
02:22 These are the days of thunder.
02:34 There we go. All right, it is time.
02:40 Ladies and gentlemen, it is time for WordPress plugins A to Zed, not Z.
02:49 It’s interview 77 and we have Corey Moss from Gel Form talking about AI in
02:55 plug-in creation, marketing strategies, and the evolution of WordPress products and more. All coming up on
03:07 WordPress, the king of content management systems, powering the web with over 80,000 plugins to choose from.
03:14 How do you sort the junk from the gems? Welcome to WP Plugins A to Zed, where
03:20 we’ve been keeping the pulse of WordPress alive for over 16 incredible years. Join us every week for an
03:27 unrehearsed real talk breakdowns of the latest and greatest plugins, developer, and community member interviews. Some
03:34 weeks, Amber and I team up to dig in. Others, I’m flying solo, unpacking WordPress news, demoing a standout
03:42 plugin, or sharing tips to power up your site. No scripts, no fluff, just the
03:48 good stuff from A to Z. So, plug in and let’s get rolling.
03:54 Well, good morning, good afternoon, or good evening, wherever you happen to be out there in the globe today. Coming to you direct from the brewery overlooking
03:60 beautiful southern Vancouver Island. I’m John Ool and welcome to interview 77 on
04:06 WP Plugins A to Z where we dive deep into the world of WordPress with innovators who are public or pushing the
04:12 boundaries of what is possible. Today we’re thrilled to have Corey Moss from Gel Form, a full stack developer who’s
04:19 been crafting websites since the late 90s and specializing in advanced WordPress magic since 2012 with a
04:26 portfolio that includes premium plugins like JMA image for image optimization,
04:31 Kaban WP for admin task management, and the AI built post calendar for
04:37 effortless postchuling. Corey brings a startup mindset to solving real world problems for agencies, businesses, and
04:44 fellow developers. He’s built and sold two plug-in businesses, collaborated with big names like Optin Monster and
04:50 Post Status, and even weaves in his love for music and dad jokes along the way.
04:55 Join us as we explore AI and plug-in creation, marketing strategies, and the evolution of WordPress products fueled
05:01 by York Gold tea. Of course, let’s get into it. Welcome to the show, Corey. for
05:07 that. That’s my computer. I forgot to turn off my um my announcement.
05:13 Thank you very much. I seem to do that every show at least once. So,
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