Interview Series: Nico Widmer, Thrix Agency
Update: 2025-05-29
Description
In this episode of Word on the Str33ts, The Mountain sits down with Nico Widmer, a true OG of 3x3 basketball. From being a part of the foundation of the game at FIBA 3x3 to now co-founding Thrix, the first-ever agency dedicated entirely to 3x3, Nico has seen it all.
We dive into why the time is right for a 3x3-specific agency, how Thrix is positioning itself to support players, teams, federations and organizers, and what it means for the evolution of the sport.
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