Our special guest on this edition of the Cullinane & Green Report is Irv Rein, Ph.D. -- an internationally known expert in public communication and popular culture and a Professor of Communication Studies at Northwestern University's School of Communication.

Irv is a communication advisor to numerous highly visible places, organizations, and individuals. He has authored twelve books, including High Visibility, a groundbreaking study of image making, and, most recently, The Elusive Fan: Reinventing Sports in a Crowded Marketplace, a penetrating reappraisal of the sports industry and its emerging technologies. He also serves on Major League Baseball's Commissioner's Initiative for the 21st Century and is a member of the Advisory Board for Northwestern University’s Master of Arts in Sports Administration.

Listen and enjoy Irv's treasure trove of insights and anecdotes. At Cullinane & Green we're on the bleeding edge so you don't have to be.