Welcome to this week's minisode of the Floral Hustle Podcast, where we dive deep into the essentials of building a strong foundation for your floral business. Whether you're a budding florist or an experienced one looking to refresh your approach, this episode is packed with valuable insights and actionable advice.

In This Episode:

• The Importance of Investing in Education: Jen shares her personal journey of not investing in floral education until 17 years into her career. Discover how this decision impacted her growth and the transformative power of embracing learning at any stage of your business.
• Overcoming Fear of Complexity: Hear about Jen's initial reluctance to tackle complex installations and how overcoming this fear opened new doors for creativity and business expansion.
• Evolving Floral Design: Explore the evolution of wedding floral designs from traditional styles to innovative, jaw-dropping creations that push the boundaries of creativity.
• Boosting Confidence Through Skill: Learn why building your skillset, both in design and business acumen, is crucial for pitching your services with confidence and attracting larger projects.
• The Role of Personal Development: Jen discusses her significant investment in personal development and how it's exponentially grown her business. Get inspired to invest in yourself, whether through design courses, business coaching, or self-improvement programs.
• Launching the Florist Foundations Course: Get exclusive details on Jen's upcoming Florist Foundations Course. This comprehensive program is designed to equip you with the foundational skills, mindset tricks, and sales techniques needed to scale your business.

Time Stamps

00:30 The Importance of Investing in Yourself as a Florist
02:59 Building Confidence and Skill Sets in Floral Design
03:53 Personal and Professional Growth
05:19 Expanding Your Business Through Education and Creativity
06:06 My Personal Investment Journey in Floral Design
07:58 Adding Coaching and Personal Development to My Toolkit
09:10 Launching the Florist Foundations Course

Join the Floral Hustle Community:

• Sign Up for the Florist Foundations Course: Don't miss the chance to be a founding member of this groundbreaking program. Enjoy weekly Q&A calls with Jen, personalized support, and a structured learning path to ensure your success.
• https://thefloralhustle.myflodesk.com/foundations
• Stay Flower-Powered: Subscribe to the Floral Hustle Podcast for more episodes filled with expert advice, inspiring stories, and tips to help your floral business bloom.

Let's Connect:

• @‌thefloralhustle on Facebook
• www.thefloralhustle.com

Thank you for tuning in, and remember, it's never too late to make your floral business dreams a reality. Here's to a flower-filled week!