Investment vs. Influence: $5M or Celebrity Influencer Co-Founder? w/ Tiege Hanley's Kelley Thornton
Description
In this episode, I have the pleasure of talking with Kelley Thornton, one of the visionary founders of Tiege Hanley, a leading men's skincare brand that has built their success by delivering not just exceptional products but also impactful messaging.
Join me as Kelley and I dive into the story behind Tiege Hanley's remarkable growth in the emerging space of men's skincare. Kelley shares invaluable insights into their journey, including a fascinating discussion about the tough choice between taking a significant investment or partnering with high-profile celebrities and influencers. You won't want to miss his reflections!
Kelley also delves into the evolution of the men's skincare category, offering a unique perspective on why it continues to expand and what it means for today's consumers. Whether you're a skincare enthusiast or simply curious about effective brand-building strategies, this episode is packed with wisdom and engaging conversation.
Tune in to hear Kelley Thornton's expert insights and discover what makes Tiege Hanley a standout brand in the skincare industry.
United States
