Is AI killing SEO? Dr. Marie Haynes explains how artificial intelligence is shaking up search engine strategies and transforming how we drive organic traffic! In this insightful video, Dr. Haynes shares her journey from veterinary medicine to becoming one of the most respected voices in SEO, decoding Google algorithms and adapting to the rise of AI. Are traditional SEO tactics still relevant? How can you rank your website number 1? What role does AI play in reshaping content strategies and search engine rankings?

Discover actionable tips to optimize for the helpful content update, build brand authority, and create original content that stands out in an AI-driven world. Whether you're just starting or you're a seasoned pro, this podcast offers practical advice to boost visibility and drive more organic traffic.

Ready to stay ahead of the curve in this rapidly evolving landscape? Watch now and supercharge your SEO strategies! Don’t forget to subscribe for more expert insights and cutting-edge SEO tips.

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CHAPTERS:

00:00 - Intro

00:37 - Marie's journey: Veterinarian to SEO expert

03:55 - What made Mary effective at decoding Google updates?

07:39 - Does disavow still work in SEO?

10:47 - How has your perspective on SEO evolved over the years?

18:48 - What are AI agents and their impact on the web?

21:27 - What is Google’s Project Mariner?

22:10 - What is Google’s Agent Space?

22:59 - What is Google’s Customer Engagement Suite?

23:42 - What is Google’s Agent Development Kit?

25:27 - How will AI agents change user interactions with websites?

28:32 - What are personalized shopping results?

31:57 - How to optimize for the agent evolution?

34:30 - Google AI mode vs. traditional search: What’s the difference?

37:05 - What is the future of advertising?

38:56 - What are the key takeaways from Google AI overviews?

43:11 - How does AI mode impact traditional SEO?

46:02 - What is E-A-T and its relation to Neuralink?

49:10 - How does Google determine trustworthiness?

51:46 - What are the January Quality Rater Guidelines updates?

53:45 - How do Google's updates reflect in the SERP?

55:39 - What was Britney's experience with AI-generated recipes?

56:40 - Will authority matter more than backlinks in SEO?

1:02:15 - What early mistakes do businesses make when adopting AI?

1:05:18 - How do you stay ahead of the SEO curve?

1:08:21 - What should agency owners do to prepare for the AI-driven future?

1:11:05 - Rapid Fire: Quick insights

1:13:43 - Where to find Marie?

1:15:35 - Outro