What’s going on with Alpine? They’ve had one car on sale since 2018, the A110, with only a second model appearing a couple of months ago, and that’s a rebadged Renault 5. In 6 years they’ve only sold 19,000 cars. And it’s not they’re selling $1M exotic Bugatti’s, The A110 is sold as a relatively affordable sports car. Alpine’s parent Renault have poured a LOT of cash into the brand, and even more into sponsoring a Formula 1 team, and many other motorsports championships, and all with little to show for it. On the face of it, it seems nonsensical, money thrown down the drain, and that was my opinion until I looked a little into Alpine’s strategy. So, just what’s going on, what’s are its chance of success and with the brand haemorrhaging money, and will Renault wind it up before the strategy has a chance to play out?