Is Apple Innovating, Refining, or Playing Luxury?
Update: 2025-09-22
Description
Apple has moved far beyond selling gadgets. Each launch now reinforces a bigger story — an ecosystem that locks in millions of users worldwide. With the global rollout of the new iPhone, updated Apple Watch, iPads and more, including their arrival in Malaysia, Alexander Wong and Amin Ashaari, co-founders of SoyaCincau, discuss whether Apple is doubling down on luxury, lifestyle and loyalty rather than breakthrough innovation.
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