Is alcohol finally losing its cool? In this episode of That Sober Guy Podcast, we dive into a question more and more people are starting to ask: Is booze becoming the new cigarette? Once glamorized, now scrutinized, alcohol might be heading for a cultural downgrade.

We break down the data showing the massive shift in drinking trends, including the rise of non-alcoholic drinks, declining alcohol sales, and how more high-performing men are ditching the booze to level up in business, relationships, and mental clarity. From concerts to ball games to boardrooms, being the sober guy is no longer lame. In fact, it's becoming a superpower.

You’ll hear real talk, a few laughs, and maybe even a flashback to that old baseball coach who smelled like a distillery and told you to “walk it off.” Spoiler alert: He’s not the vibe anymore.

Actionable Takeaways:

• Rethink the “normal” social script—being sober doesn’t mean being boring.
• Start tracking how alcohol actually impacts your energy, mood, and performance.
• Try swapping booze for a quality NA beer or sparkling hop water next time you’re out.

👉 Ready to take the next step? Join our free men’s community, The Victory Circle, where high-performing men connect, grow, and crush life—sober.

Or hit me up for 1-on-1 coaching and let’s get after it.

Visit ThatSoberGuy.com for more.

Join “The Victory Circle”, our FREE Sober Guy Mens Community at https://www.thatsoberguy.com/offers/SvjjuEQ2/checkout

Tired of Drinking? Try Our 30 Day Quit Drinking Dude Challenge! - https://www.thatsoberguy.com/quit-drinking-alcohol-for-30-days

Work with Shane 1 on 1 Coaching - https://www.thatsoberguy.com/coaching

Invite Shane to Speak - https://www.thatsoberguy.com/speaking

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Music - Going Late courtesy of Humans & Haven Sounds Inc.

National Suicide Prevention Lifeline - 1-800-273-TALK (8255)