Is China ready to take over the cycling industry? We chat to Chinese bike brand Yoeleo about challenging the old guard, changing Western perceptions, building trust, and “pushing the limits”

Update: 2025-08-28

Description

This week, we're exploring one of the big cycling tech stories of 2025: the rise of Chinese bike brands. And why they could, through better tech, research and design, and affordable prices, very quickly threaten the traditional western brands and transform the global cycling industry.

To assess China’s new high-end bike brand dynasty, and dig deeper into the circumstances, tech, and methods underpinning it, we spoke to Yoeleo, one of those Chinese companies aiming to disrupt the global cycling market and reinvent the country’s position and reputation within the industry.

Comments

In Channel

Episode 26: The things we hate about cycling + the joys of bikepacking

2022-05-2649:56

Episode 20: Are time trial bikes safe to ride on open roads? Plus favourite spring Classics debate

2022-03-1046:19

Episode 19: The angry backlash against NFTs in cycling, and how Bike Club NFT is trying to turn the tide

2022-02-2438:06

Episode 17: Chris Boardman, England's new Active Travel Commissioner on why the bicycle is the answer and it always has been

2022-01-2738:26

Episode 16 : CyclingMikey on the road.cc Podcast, plus making the most of your lunch hour

2022-01-2042:15

Episode 1: Pilot, What Sadiq Khan's Re-election Means for Cyclists, Access for Cyclists, and The Speedplay Zero Pedals

2021-06-1532:30

“I’ve done some stupid things in my life, but this was beyond stupid!” Ultra-endurance cyclist Sofiane Sehili on breaking into Russia, 51 days in jail, and cycling’s most dramatic failed record attempt ever

2025-11-1301:31:38

“I lost sponsors after riding with Lance Armstrong – but it did us more good than bad”: Ex-footballer Geoff Thomas on 20 years of tackling the Tour de France route for charity, tears on the Galibier, and enjoying cycling more than ever

2025-10-3101:05:12

Top tips for recovering from the cycling yips: How to regain your confidence on the bike after a bad crash + Double Alpe d’Huez! Ventoux! 2026 Tour de France routes analysed… Are they boring?

2025-10-2332:55

“Is sport a force for good? Or for battering people into submission?” Former UCI president Brian Cookson on Israel, sportswashing, banning nation state sponsors, and why protests highlight bike race security failures

2025-10-1001:35:27

“I told myself, just let Robert Millar go!” Pippa York and David Walsh on gender, following the Tour de France, and why pro cycling isn’t Disneyland

2025-09-2501:38:31

“Timothée Chalamet can’t replace me in this one!” Actor behind Cadel Evans one-man show on taking the Edinburgh Fringe by storm, cycling “full gas” on stage, and why creating a play is like riding the Tour de France

2025-09-1101:19:46

Is China ready to take over the cycling industry? We chat to Chinese bike brand Yoeleo about challenging the old guard, changing Western perceptions, building trust, and “pushing the limits”

2025-08-2801:16:34

“It would be a tragedy if we abandoned time trialling in Britain because of bad drivers”: Lawyers discuss duty of cycling clubs after rider seriously injured by motorist during time trial – and why cyclists should “expect better” from the police

2025-08-1458:59

How to build a Tour de France team from scratch: Tudor Pro Cycling’s CEO on reaching the biggest race in the world within three years and creating a squad that’s “here to stay” + Inside the mechanics’ truck at the Tour

2025-07-2601:20:05

Is Tadej Pogačar too good? We discuss the Tour de France leader’s Pyrenean dominance + Ben Healy on returning to “doing what I like” after two days in the yellow jersey

2025-07-1943:20

“When I quit, I was done with all the pressure and suffering. But I like cycling again”: Anna van der Breggen on her comeback and “feeling stupid” in the peloton + Pink jersey Anna Henderson, Pfeiffer Georgi, and Mia Griffin talk Giro d’Italia debuts

2025-07-1134:24

Chris Boardman talks e-bikes, road safety, and why Reform UK has made cyclists “nervous” + Is Tadej Pogačar vs Jonas Vingegaard the greatest Tour de France rivalry in history? Bumper TDF preview

2025-07-0353:17

“Get that bike back in the van!” Tour de France tech tales from the Dauphiné, Factor’s radical bike, and the backlash to new UCI rules + Does Cycle to Work still… work?

2025-06-2001:14:18

Should brands stop claiming gravel bikes “can go anywhere”? Lawyer discusses £4.5m Planet X fork failure case, its implications for the cycling industry, and the need for transparent marketing + Is Simon Yates one of Britain’s greats after Giro win?

2025-06-0601:14:38

00:00

Is China ready to take over the cycling industry? We chat to Chinese bike brand Yoeleo about challenging the old guard, changing Western perceptions, building trust, and “pushing the limits”

#box-pro-ellipsis-176373176927479{-webkit-line-clamp:2;}Is China ready to take over the cycling industry? We chat to Chinese bike brand Yoeleo about challenging the old guard, changing Western perceptions, building trust, and “pushing the limits”

Is China ready to take over the cycling industry? We chat to Chinese bike brand Yoeleo about challenging the old guard, changing Western perceptions, building trust, and “pushing the limits”

road.cc

Is China ready to take over the cycling industry? We chat to Chinese bike brand Yoeleo about challenging the old guard, changing Western perceptions, building trust, and “pushing the limits”