Is Hype Dead?

Is Hype Dead?

Update: 2025-07-28
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Huge Thanks to sponsor of this episode, Sweetwater. https://www.sweetwater.com/shop/dipped-in-tone/ Check all the gear we use here and more!


On this episode of Dipped in Tone, Rhett, Zach and Addison discuss how hype in the gear world has changed in the past few years. Both Rhett and Zach share their industry insight into how companies are marketing has changed in the guitar community.


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Dipped in Tone is:

Rhett Shull https://www.rhettshull.com/

Zach Broyles / Mythos Pedals https://mythospedals.com & https://highvoltageguitars.com/

Edited by Addison! https://www.instagram.com/addisonsauvan/

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Is Hype Dead?

Is Hype Dead?