From Postman Pat to the London Olympics… to Care.

What began as a creative experiment inspired by Mark’s grandfather’s dementia journey is now delivering:
✅ Cognitive breakthroughs for people with dementia
✅ Unexpected visual improvements for glaucoma & macular degeneration
✅ Behavioural outcomes in children with complex needs (SEND)

I have always loved the concept of VR. But nothing prepared me for the degree of it's value in care

This conversation taught me that building anything for the care sector demands more than innovation it requires compassion, experimentation, and patience. Here are 15 lessons I’m taking with me from Mark’s journey:

1. Let personal stories guide product design
2. Start curious, not perfect
3. Test in real-world environments
4. Build with empathy, not assumptions
5. Train people before introducing tech
6. Expect resistance — and learn from it
7. Begin with calm, not wow-factor
8. Watch for surprising outcomes (like reduced PRN meds)
9. Know who not to include (safety matters)
10. Scale slowly — but personally
11. You don’t need to be a big company to drive big change
12. Let the outcomes do the storytelling
13. Collect data, but don’t wait for it to start
14. Tech should support the human touch, not replace it
15. Never underestimate older adults — they’ll surprise you!

New podcast episode now live:
Is innovation going too far in care — or are we just getting started?

What are your thoughts?

Let’s talk real outcomes.


#CareInnovation #HealthTech #SocialCare #DementiaCare #Podcast #VRinCare