(Audio Only)

Welcome to another exciting episode of “Guru In Your Ear”! I’m Dennis Gebhart, and today we’re tackling a fascinating question from our network in Abu Dhabi: 

Is “over-keratinized” hair, or “protein overload,” a real issue

Many of us have heard the term “over-keratinized hair,” but often, the information we get is broad and simplistic. 

This can be misleading, especially for salon professionals who rely on solid, scientifically validated facts. 

Unfortunately, marketing narratives often overshadow the science, turning complex topics into catchy slogans. 

So, is over-keratinized hair really possible? 

The short answer is yes! 

Anything is possible in the world of hair care. 

However, is it likely? 

Not really! 

It’s essential to remember that two seemingly contradictory things can coexist, especially in this case.

Now, let’s unpack the facts everyone should know.

So , go ahead and press play ….. 23 minutes later, you will have a treasure trove of knowledge bombs about “proteins”, that help you achieve clarity on this ofeten confusing subject.

Enjoy the listen!

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