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Is The Alt Video Currency Juice Worth The Squeeze?

Is The Alt Video Currency Juice Worth The Squeeze?

Update: 2024-05-07

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Alternative TV currencies are ready for prime time from a technology standpoint. But media buyers aren’t quite there yet when it comes to adoption, says Josh Chasin, VideoAmp’s former chief measurability officer.

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Is The Alt Video Currency Juice Worth The Squeeze?

Is The Alt Video Currency Juice Worth The Squeeze?

Alyssa Boyle