DiscoverLinkedIn Ads ShowIs Vertical Video Best?
Is Vertical Video Best?

Is Vertical Video Best?

Update: 2025-05-22
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Summary:

In this surprising episode of The LinkedIn Ads Show, host AJ Wilcox teams up with guest Chandler Quinton of Video Brothers to bust a long-held belief: that vertical video outperforms other formats on LinkedIn. After analyzing over $140,000 in ad spend across multiple campaigns, they discovered that horizontal (16:9) video significantly outperforms vertical (9:16 ) and square (1:1) in view rate, completion rate, and cost efficiency—by as much as 2x to 4x.

Show Transcript:

For the full show transcript, see the show notes page here: Episode 160

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Is Vertical Video Best?

Is Vertical Video Best?

AJ Wilcox, Chandler Quintin