Is Your Brand Sending Mixed Messages? Here's Why It Costs You Customers and Sales.
Description
Consistency builds trust. Predictability kills attention.
In this episode of Todd Liles and the Wizard of Ads, Roy H. Williams explains why most advertising fails: it's too safe, too familiar, too forgettable.
What's Inside:
-Why consistent brand voice is non-negotiable, but predictability is deadly
-The neuroscience of surprise and how it locks your brand into memory
-How Allstate's "Mayhem" ads broke every rule and won big
-Why repetition without creativity becomes invisible
-How contradiction and storytelling keep your audience engaged
If you run ads, lead a business, or want your message to stick, this will change how you think about marketing forever.
Because in a world drowning in noise, the brands that win are the ones that stay consistent, but never predictable.
If you enjoyed the episode, subscribe, review, and share the show with a business owner who refuses to be ordinary. Because in business, the bold win—and the remarkable reign.
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🔗 Full show notes and resources: www.toddliles.com/wizard
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