The Truth About TV Advertising: 5 Rules Every Business Owner Must Know
Description
Is TV advertising worth it in today's world...or is it a waste of money?
In this episode of Todd Liles & the Wizard of Ads, we uncover the 5 truths about television advertising every business owner must know before spending a single dollar.
You'll learn:
-Why TV has unmatched emotional impact — and the high barriers to doing it right
-How to buy TV that actually works (news + sports, repetition, and beating the DVR)
-The real cost of TV (hint: it's about audience size, not your company size)
-The power of TV vs. radio storytelling — and why 30 seconds on TV = 60 seconds on radio
-When TV is the wrong tool — and why courage is required for persuasion
Whether you're running a local shop or scaling nationally, this episode will help you decide if TV belongs in your media mix — or if you're better off walking away.
If you enjoyed the episode, subscribe, review, and share the show with a business owner who refuses to be ordinary. Because in business, the bold win—and the remarkable reign.
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🔗 Full show notes and resources: www.toddliles.com/wizard
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