Let me tell you something: Everything in life is sales.

When I first started in this business, I was leaving everything to chance. As long as my business was growing, I didn't want to worry about statistics or numbers. But by doing so, I was leaving so much money and opportunities on the table. I look back to it and it's just mind-blowing.

Discovering the big impact metrics can have on any business was a real game-changer. Setting up specific metrics and targets boosted my gyms' numbers like crazy. But before achieving this, I had to thoroughly examine my sales system and sales team. It took effort, planning and mostly accountability from everyone involved, but the results were priceless. So take a look at your own sales system and get your business in the right direction.