Is it only cynics that survive in PR?
Update: 2019-09-02
Description
Public Relations seems to be the home of the cynic – whether by nature, nurture or conditioning, cynics seem over-represented in the profession. Woolworth’s Ooshie’s campaign has taken Australia by storm, resulting in positive, and negative, coverage in every major outlet across the country.
When the supermarket chain launched a new green Discovery Garden campaign, it piqued the inner cynic in Karen Porter, the founder and creative director at social-impact-led Underground Communications. Join TalkTrack as we discuss Ooshies, ethics and cynicism in the Public Relations industry.
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