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This podcast episode reviews Gideon Litchfield's Bloomberg News article, "The Allure of the Motorcycle is Stalling Out," which claims that motorcycle sales are declining. The host, Annick, critiques Litchfield's methodology, arguing his negative experience on a cross-country trip doesn't represent the broader motorcycle community. Annick points out flaws in Litchfield's data selection and questions his motives, suggesting the article was intended to generate clicks rather than offer a balanced perspective. She contrasts Litchfield's viewpoint with that of motorcycle enthusiasts and discusses the potential negative impact of such articles on the industry. Finally, Annick invites listeners to share their opinions and engage in a discussion about the topic.

Link to the Bloomberg News article by Gideon Litchfield -
https://www.bloomberg.com/news/features/2024-11-08/why-us-motorcycle-sales-may-never-recover?srnd=homepage-africa&leadSource=uverify%20wall&embedded-checkout=true

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