Is the Influencer Economy Beginning to Crack? (436)
Description
Has the content creator/influencer business model gone bearish? Glamour seems to think so. We disagree.
The Paramount/Skydance deal is finally done...we think.
Spotify is beginning to court more video podcasts. Is it working in their fight against YouTube?
And BusinessWeek has a 120-page print issue on the way. Does this mean a new opportunity in print?
Wins and losses include ArtBotAI and Mohawk Chevy. Rants and raves include Trump speaking at the Bitcoin Conference and AI spammers.
-----
This week's links:
Spotify's Continuing Shift to Video
Influencers Aren't Getting Famous Like They Used To
Trump to Speak at Bitcoin Conference
-----
This week's sponsor:
Hubspot's single marketing platform is a game changer for marketers and creators. Check it out today at http://hubspot.com/.
-------
Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com.
Catch and subscribe to our NEW show on YouTube. NOTE: You can get captions there.
Subscribe to Joe Pulizzi's Orangeletter and get two free downloads direct from Joe.
Subscribe to Robert Rose's newsletter at Experience Advisors.
![Valuable Friction [Special Episode] (455)](https://static.libsyn.com/p/assets/4/6/1/5/4615410e16d496b127a2322813b393ee/TOM_PodTemplate._2024-11-07_at_3.18.48_PM.pptx_-_PowerPoint.jpeg "Valuable Friction [Special Episode] (455)")
![Four Secret Questions [Special Episode] (454)](https://static.libsyn.com/p/assets/f/d/8/4/fd84e549f3d4c19fe55e3c100dce7605/TOM_PodTemplate._2024-11-08_at_1.27.20_PM.pptx_-_PowerPoint.jpeg "Four Secret Questions [Special Episode] (454)")
![2025 Content Marketing Trends [Special Episode] (451)](https://static.libsyn.com/p/assets/9/f/6/6/9f66c687b931537027a2322813b393ee/TOM_PodTemplate_2024-10-17_at_1.27.09_PM.pptx_-_PowerPoint.jpeg "2025 Content Marketing Trends [Special Episode] (451)")
![Your Content Marketing Questions Are Answered [Special Episode] (448)](https://static.libsyn.com/p/assets/7/0/a/3/70a38c67962ed152e55e3c100dce7605/TOM_PodTemplate_2024-09-26_at_6.56.17_PM.pptx_-_PowerPoint.jpeg "Your Content Marketing Questions Are Answered [Special Episode] (448)")
![How We Use AI for Content and Marketing [Special Episode] (445)](https://static.libsyn.com/p/assets/e/c/5/8/ec58ae7975f036ae27a2322813b393ee/TOM_PodTemplate_2024-09-03_at_2.11.26_PM.pptx_-_PowerPoint.jpeg "How We Use AI for Content and Marketing [Special Episode] (445)")
![The 2024 NFL Predictions Show [Special Episode] (443)](https://static.libsyn.com/p/assets/a/4/2/0/a420f11aa721c43627a2322813b393ee/TOM_PodTemplate_2024-08-22_at_1.42.08_PM.pptx_-_PowerPoint.jpeg "The 2024 NFL Predictions Show [Special Episode] (443)")
United States
