Is the MQL Dead? How Marketers Can Find the Channels that Drive Real Revenue -- with John Short
Description
Are MQLs dead? Marketers have relied on generating Marketing Qualified Leads (MQLs) for years, using them as a critical metric to measure success. But treating all MQLs the same is a mistake.
John Short, CEO of Compound Growth Media, joins Chip House in this episode of Closing Time to talk about the paid media strategies that drive MQLs. He’ll also talk through how the source of your MQLs results from the level of intent and how bucketing them differently is the key to conversions.
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Connect With:
• John Short: LinkedIn
• Chip House: Twitter // LinkedIn
• Insightly: Instagram // Facebook // Twitter // LinkedIn // YouTube
United States
