Christian Underwood in conversation with Prof. Ben Bensaou

In this episode of “Hope Is Not a Strategy”, Christian Underwood is joined by Prof. Ben Bensaou from INSEAD Business School to explore a fresh perspective on innovation - one that moves beyond Silicon Valley buzzwords and elite R&D departments.

Ben Bensaou shares insights from over 20 years of research with more than 100 companies across the globe - from hidden champions to global corporations. His key message: Innovation isn’t limited to a select few — it’s a way of thinking and working that everyone can embrace.

Together, we dive into the myths surrounding innovation, how to unlock creative potential at every level of an organization, and why shifting from “innovation” to “innovating” can lower the pressure and spark real change. You’ll learn how to build a culture where employees are encouraged, supported, and recognized for contributing new ideas.

Whether you’re a business leader looking to make your company more future-ready or a manager wanting to empower your team, this episode offers fresh perspectives, practical examples, and actionable steps to help make innovation a daily habit - not a distant goal.
Tune in now and discover how to build a truly innovative organization from the inside out.

SHOWNOTES

Prof. Ben Bensaou](https://www.linkedin.com/in/ben-m-bensaou/?originalSubdomain=fr))

Christian Underwood](https://www.linkedin.com/in/christianunderwood/))

Alle Links](https://linktr.ee/strategyframe))