Joel Dommett and Ben Shephard are still going strong in their journey to launch a new skincare brand. This week, they realise they need a name for their brand but can’t think of one. So what do they do… they consult a Baby Name Expert of course. SJ Strum joins them on this episode to teach them some of the tricks of the trade and presents them some possible options for a brand name.  

Plus Beauty Journalist and TV Presenter Nadine Baggott gives them both some great insights, advice and food for thought which may or may not overwhelm them

Ben and Joel are taking the plunge—but they need help! What do you think of the names discussed on today’s show? Join our FREE Patreon today and let them know at patreon.com/thebusinessmen

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