In this episode, Tara reveals a fundamental shift every expert must make to scale their business—it's not about you; it's about guiding your customers through their transformation. As experts, we often focus on showcasing our knowledge and authority, but once a customer steps into your ecosystem, the focus must shift to their journey and success.

✨ What You'll Learn in This Episode:

• Why your expertise should serve as a tool, not the focus.
• How to transition from being the "expert on stage" to the "guide by the side."
• Strategies to package your knowledge into offers that prioritize customer outcomes.
• How to create a customer journey that leads to transformation and retention.

⏱️ Chapters: 

00:00 – Why It's Not About You

01:17 – When Expertise Should Shine (And When It Shouldn't)

03:06 – Designing Offers for the Customer Journey

06:33 – Simplifying Your Framework to Match Client Needs

11:05 – The Power of Guiding Instead of Overwhelming

13:47 – How to Build Scalable Offers That Focus on Client Results

💡 Key Takeaway:

Your success as a scalable expert depends on your ability to create offers that prioritize the customer's journey. Tune in to learn how to reframe your expertise into solutions that deliver real, lasting results.

👉 Ready to shift your mindset and scale your business? Hit subscribe and leave a review to help more experts like you!

🔗 For more resources and tools, visit taralbryan.com

About Me:

Hey, it’s your host, Tara Bryan. And I am on a mission to help more business owners learn to infinitely scale their businesses by leveraging the power of online without sacrificing the customer experience or results. 

I like to geek out on all things business strategy, marketing, interactive digital and user experience. This podcast is all about what is working, lessons learned and actionable tips to create and grow a thriving online business. 

Join us each week as we dive into different strategies, tactics and tips you can apply immediately to your business.

To learn more:

Find us at https://www.taralbryan.com

Here are two ways we can help you create, grow and scale your business:

1. Want to package your expertise or become a Scalable Expert? Take our free quick assessment to see how close you are to creating a scalable business.

The Scalable Expert Assessment

2. ALREADY HAVE AN ONLINE BUSINESS & READY TO INFINITELY SCALE?

Download our free 50 Ways to Engage Your Customers guide or Schedule a 30 minute call with Tara to talk about our offers that will help you master the game.

Thanks for listening!

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Mentioned in this episode:

https://taralbryan.com/step/15-learn-to-scale-call