DiscoverMarTech Podcast ™ // Marketing + Technology = Business GrowthIt's not AI vs. humans, it's Automation vs. Infrastructure
It's not AI vs. humans, it's Automation vs. Infrastructure

It's not AI vs. humans, it's Automation vs. Infrastructure

Update: 2025-10-13
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B2B buyers now use AI for 60% of software evaluations, fundamentally changing sales dynamics. Blue Bowen, Research Principal at G2, explains how AI is reshaping buyer behavior and what sales teams must adapt to succeed. The discussion covers shifting from SEO to answer engine optimization for LLM visibility, using AI for account prioritization and signal detection, and automating activity capture to improve data quality for better sales forecasting.

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It's not AI vs. humans, it's Automation vs. Infrastructure

It's not AI vs. humans, it's Automation vs. Infrastructure