DiscoverWord of MouthIt's not what you say, it's how you say it
It's not what you say, it's how you say it

It's not what you say, it's how you say it

Update: 2025-09-25
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Michael Rosen on the linguistic comfort food of clichés, pragmatics and how we use language to connect us beyond the actual words used. Derek Bousfield explains how words do more than carry meaning: context governs what we say and how it’s understood.
Dr Bousfield is Reader in Pragmatics and Communication and Co-Director of The Manchester Centre for Research in Linguistics and co-author of Talking in Clichés: The Use of Stock Phrases in Discourse and Communication.
Produced for BBC Audio Bristol by Beth O'Dea, in partnership with the Open University.
Subscribe to the Word of Mouth podcast and never miss an episode: https://www.bbc.co.uk/sounds/brand/b006qtnz

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It's not what you say, it's how you say it

It's not what you say, it's how you say it

BBC Radio 4