It All Started with a Plum Seed: A Conversation with Sorette Approved Brand Le Prunier Co-Founder Jacqueline Taylor
Update: 2024-12-10
Description
In this conversation, Lanning Ardente speaks with Jacqueline about the journey of launching the Sorette Approved brand Le Prunier, a skincare brand that focuses on the unique benefits of plum oil. They discuss the brand's origins, the importance of efficacy in skincare, and the family's long history in farming. Jacqueline shares insights into the sustainability practices of their farm, the development of family-friendly products, and the challenges of balancing motherhood with running a business. The conversation highlights the need for education in the pregnancy space and the brand's commitment to creating safe, effective products for all.
takeaways
- Le Prunier was launched in 2018 after years of research and development.
- The brand focuses on the unique benefits of plum oil, which is rich in antioxidants.
- All products are designed to be safe for the entire family, including pregnant women.
- Sustainability is a core value, with practices that reduce waste and promote eco-friendliness.
- The skincare market is saturated, so Le Prunier aims to stand out with unique ingredients.
- Jacqueline's personal journey with skincare influenced the product development process.
- The brand emphasizes the importance of education in the pregnancy space.
- Plum Screen is a multi-purpose product that combines sun care and skincare benefits.
- The family has been farming for over 100 years, ensuring quality control in their products.
- Balancing motherhood and business requires setting boundaries and prioritizing self-care.
Chapters
00:00 The Unique Origin of Le Prunier
02:41 Innovative R&D in Skincare
05:31 Family-Centric Product Development
08:15 Sustainability Practices in Farming
10:45 The Role of Motherhood in Product Creation
13:24 Balancing Business and Family Life
16:12 Gifting and Community Engagement
18:46 Joining Surette: A New Chapter
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