It doesn’t matter if you fail. It matters _how_ you fail. _ Amy Edmondson for Big Think +
Update: 2025-09-10
Description
There are three kinds of failure. Only one can help you have a better shot of succeeding in the future. Amy Edmondson, a Harvard professor recently named the #1 thinker in business and management at the Thinkers50 Awards, and author of RIGHT KIND OF WRONG explains.
Amy Edmondson, a professor at Harvard Business School, explores the concept of failure and its connection to success. She challenges our prevailing cultural belief that success requires avoiding failure altogether and instead suggests that failing is a natural part of the path forward.
Amy also shares her three types of failure and outlines four criteria for failing smarter.
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