It is not what you know, it’s who you know.  How many times have you heard this?

• I talk about Podcast Movement and how I miss not being in Anaheim this year, but there’s always next year – Philadelphia.


• When you are starting something new it helps to know people who can help you.


• How many business cards do you have?


• I take notes and then I toss the cards.


• The notes tell me if I really want to connect or if I can help them or they can help me.


• You can start doing this now.


• You have to be memorable in a good way.


• You should be reaching out when you are fresh in their minds.


• I call this memorable magic.


• I am all about butterflies. (I got a picture of a butterfly ring last night on FB).


• I have all kinds of butterfly things


• If someone talks about a butterfly it is a segue into talking about what I do.


• It works and I give an example of how this recently worked for me.


• You can use stickers and put them all over the place.\


• Make people laugh, they will remember you.


• I re-wrote the lyrics to a Christmas song everyone knows when I was selling antibiotics.


• I like to connect people and this works too.  You help someone and they reward you.


• You do need to be sincere, you will be remembered.


• If you make a promise, keep it, if you say you are going to do something, do it.


• Give, give give again.


• Find the sweet spot it is usually in the middle and be your sincere self.


• Watch that #HumbleBragging


• We all brag some people just do it a lot.


• It is not sincere to brag.


• Over-posting of selfies doesn’t make you that sincere.


• There are better photos you can post.


• Now let’s think again about those business cards, if you still have them, toss them.


• I talk about Episode 76  The Money is in the Follow Up


• Great advice in that show.


• It’s not what you know, but who you know.


• It makes it easier to ask for what you need.


• It is about marketing the whole you now go practice some memorable magic.

Making Memorable Magic

The post It’s Not What You Know, It’s Who You Know – TCMLS: Episode 00259 appeared first on The Crazy Marketing Ladies Show.