Iyia Liu is a New Zealand based entrepreneur. At the age of 21, she founded the shape-wear company Waist Trainer, selling thousands of products per week to over 90+ countries around the world. In 2016, she launched supplement company Luxe Fitness, again growing it into a million dollar global business within the first few months. In 2017, she sold both Waist Trainer and Luxe Fitness to then start e-commerce fashion retailer Bambi Boutique, and in July 2018 founded e-commerce gift box company Celebration Box.

Iyia is very passionate about helping others to achieve and succeed, and founded the Girls in Business Organisation in 2017. The group garnered more than 50,000 NZ and Australian members within 1 year, and has now become a string of networking and conference style events, to inspire others to achieve their goals and dreams.