Launching is more than creating, showing up, and serving; launching requires focusing on who you are serving and what they need.

Voice of customer research should be incorporated in every step of your launch, starting from product creation.

Addressing objections allows the opportunity to clarify your messaging or pivot to provide the best solution that works for your audience. 

BY THE TIME YOU FINISH LISTENING, YOU’LL FIND OUT: 

• What three mistakes y you should avoid when launching.
• What you need to focus on to avoid making those three mistakes when launching.
• How to incorporate voice of customer research throughout your entire launch process.

RESOURCE

• Sell Before You Launch Checklist - desoladavis.com/launchchecklist

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