Jacob Smith - lacing up a future for NZ wool
Update: 2025-09-12
Description
Meet Jacob Smith, the 21-year-old turning wool and veggie scraps into fashion-forward biodegradable shoelaces. It started as a university project and has turned into a commercial venture sourcing wool directly from New Zealand farmers and using vegetable-based dyes. With strong wool struggling to find a market, his mission is to add real value to the product.
You can find photos and read more about the stories in this episode on our webpage, here.
With thanks to:
- Jacob Smith
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