Look around you: Our communities are filled with people in their 60s, 70s, 80s, even 90s, doing things that would have been unthinkable at their age a generation ago. By 2030, the entire Baby Boomer generation will be 65 and older.  But what does it mean to be old in an era of much longer life?   

Welcome to Century Lives: The New Old, from the Stanford Center on Longevity. In this season, we interview six extraordinary people who are challenging the way we think about aging.

Today: Jacynth Bassett. She is one of the leading anti-ageism activists in the world, and yet she is only in her early 30s (and has already been fighting ageism for a decade). Jacynth Bassett is the founder and CEO of a campaign and a global community called “Age-ism is Never in Style”. She is also the founder and CEO of a women’s fashion brand called “Bias Cut” that proudly, loudly declares itself an “age-inclusive” brand.  She tells the story of how she chose this cause, and explains that ageism can affect the young as well as the old, and is the one form of discrimination we will all experience. She also discusses the ways that ageism can damage our health and the economy.